At this year’s SEMA Show in Las Vegas, Chevrolet brought a lineup of sophisticated, yet functional concepts that explore the possibilities of personalization. The Blue Line concepts include both a Malibu and Cruze RS hatchback model.
Both concepts have Genesis White exterior paint with blue-tinted windows and 18-inch wheels painted slate blue metallic. On the Malibu Blue Line, show goers will see its other features, including a ground effects kit, black grille insert, rear spoiler, suspension lowering kit, and more.
The Cruze RS Hatch Blue Line comes with a chrome grille insert, suspension lowering kit, performance brake package, performance air intake system, performance exhaust system, and more.
“The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers,” said Roger McCormack, director, Accessories and Performance Parts Marketing. “Each vehicle wears production and concept accessories thematically linked under the Blue Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”
Many of the Chevrolet accessories added to both of these concepts are available now or will be within the next year. This means buyers can easily customize their Malibu or Cruze RS Hatch to be more sophisticated, powerful, and even functional.